About Us at EXTRASHADE

EXTRASHADE was born from a simple but powerful truth: melanin-rich skin deserves more — more thoughtful care, more respectful representation, and more products designed with its unique needs in mind.
For too long, the personal care industry has treated darker skin as an afterthought. We were told our skin didn’t need sun protection. We struggled with hyperpigmentation, dryness, and irritation — using products that weren’t made for us. And we were left mixing and matching solutions that never quite fit.
EXTRASHADE is here to change that.

We create purposeful sun care that supports the daily lives, challenges, and self-care goals of people with deeper skin tones. From our signature broad-spectrum lotion to our other formulas, every product is designed to nourish, protect, and celebrate your natural complexion — without compromise.
Because you shouldn’t have to choose between effective skin care and cultural truth. You shouldn’t have to explain why you care about protecting your skin. And you shouldn’t have to wonder if a product will work for you — it should be clear from the start: this was made with you in mind.
This is sun care that goes beyond surface. It’s protection. It’s pride. It’s style. It’s self-worth.

This is EXTRASHADE